NOT YOUR PARENTS’ LOTTO MAX

Lotto Max (spec)

CW Sean Kinton
AD Amber Osmond

While their parents still play weekly, Canadians under 35 aren’t playing the lottery.

Canadian inflation rates are at their highest in decades and Zillennials feel like the basics of adulthood like homeownership, driving, and education are unobtainable even on a middle-class salary. They feel like their parents’ generations had a leg-up financially as young adults with a stronger dollar and lower inflation rates.

To show Zillennials their dreams didn’t die with their parents’ generations we're age-gating Lotto Max, excluding Gen X and Baby Boomers from a one-time draw.

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