Feeding Gamers

Delimex

Agency The Kitchen
CW Sean Kinton
AD Arman Sadrzadeh
CD Damon Crate

In gamer talk, “feeding” is the act of dying repeatedly in online games, serving the enemy free points and easy wins.

To show gamers that Delimex makes the perfect food to fuel their wins, we hung out at taco trucks and kitchens in the year’s biggest games to feed players free kills and literal taquitos.

ONE SHOW | MERIT | 5x SHORTLIST
COMMUNICATION ARTS | WINNER
NY FESTIVALS | SILVER | 2x FINALIST | 3x SHORTLIST
MARKETING | GOLD | SILVER | 2x SHORTLIST
SHORTY AWARDS | WINNER + Audience Honor | 2x SHORTLIST
ADCC | 2x BRONZE
ATOMIC | 1x SILVER | 1x BRONZE