Run on Heinz

Heinz

Agency The Kitchen
CW Sean Kinton
AD Arman Sadrzadeh
CD Dan Szczepanek

Long-distance runners were replacing expensive running gels with Heinz ketchup packets. We wanted to celebrate this unconventional behavior and recognize the runners who sprint on our sauce.

So we tapped into another quirky thing runners do — making GPS art out of their runs — to create the first running routes (keystone-shaped, of course) that lead you to Heinz.