FYRE CHEESE SANDWICH

Kraft Singles

Agency The Kitchen
CW Sean Kinton
AD Emily Herron
CD Emma Arnold

In 2017, music fans arrived at Fyre Festival expecting the ultimate luxury music fest. Instead, they got a sad cheese sandwich.

After serving jail time for defrauding concertgoers, Billy McFarland, the festival’s founder announced Fyre Festival 2. For some reason, people still bought tickets.

So, Kraft Singles offered ticket holders a truly Fyre cheese sandwich experience whether the festival happened or not.

Billy McFarland responded on social and Kraft’s Fyre Cheese Sandwich earned media headlines.